As chief marketing officer of John R. Wood Christie’s International Real Estate — recently named the Christie’s International Real Estate 2023 Affiliate of the Year — James Schnars advances the company’s marketing and public relations strategies including brand management, digital and print advertising and promotions, multimedia initiatives, marketing communications, budget management, collateral development and event planning — supporting more than 850 associates in 23 offices. Family-owned and operated, the company is consistently the number one firm in market share in the Southwest Florida area that includes Collier and Lee counties.
Throughout his tenure at John R. Wood Christie’s International Real Estate, Schnars has consistently enhanced the company’s brand presence, spearheading a comprehensive rebranding effort improving the firm’s focus on streamlined, personalized service for luxury buyers and sellers. He led the company’s first strategic digital marketing campaign, producing dramatic results through a digital advertising program featuring search engine marketing (pay per click), retargeting, geofencing, online displays, pre-roll, streaming TV and social media. Schnars also implemented, launched and trained the company’s entire agent network on a new dynamic email marketing platform. Designed for real estate professionals, this intuitive new tool replaced a clunky, outdated system with an automated email platform, enabling agents to spend more time selling and less time marketing by effortlessly creating tailored email messages to stay top-of-mind with their spheres of influence.
Name:
James Schnars
Title:
Chief Marketing Officer
Company Name:
John R. Wood Christie's International Real Estate
