As Chief Marketing Officer, Kara Taylor’s commitment to innovation, employee empowerment, and community engagement has not only fueled ATTOM’s success but also positioned her as a key player in driving strategic vision, corporate development and transformative growth initiatives. As head of ATTOM’s marketing department, Taylor has spearheaded a team that achieved record-breaking data sales — establishing ATTOM as a premier provider in property data. Under her leadership, ATTOM’s acquisitions and strategic divestiture have solidified its position as the go-to source for premium property data, enabling exponential growth in the real estate industry.

In 2023, Taylor’s outstanding performance as EVP, marketing led to her promotion to CMO. Taylor now leads a dynamic team comprising brand, content and marketing strategies, PR as well as lead development representatives, that has played a pivotal role in driving the company’s brand awareness as well as exponential growth in data sales from its inception. Taylor also leads the charge in SEO and driving organic traffic to ATTOM’s website. Under her guidance, ATTOM’s value proposition has gained significant traction across diverse industries, cementing its position as the one-stop-shop for premium property data. Highlighted by strategic acquisitions like Estated, GeoData Plus and Home Junction, coupled with the divestiture of RealtyTrac, Taylor’s leadership enables ATTOM to concentrate fully on propelling the success of its already successful data licensing business.

Taylor actively contributes to gender equality initiatives as a member of the National Association of Women in Real Estate Businesses (NAWRB), advocating for women’s empowerment and the utilization of women-owned businesses. She has also been instrumental in ATTOM’s partnership with Girls Inc of Orange County, facilitating career exploration opportunities for local high school girls through engaging activities focused on workforce development, financial literacy and college readiness. ATTOM’s involvement in the Girls Inc Externship Program, championed by Taylor, has been commended for its exceptional mentorship experiences.

Name:

Kara Taylor

Title:

Chief Marketing Officer

Company Name:

ATTOM