In 2023, Chief Marketing Officer Kathy Forrester’s first full year as head of marketing for Sotheby’s International Realty’s largest company, her initiatives resulted in a 17 percent increase in lead generation, a 335% increase in new social media followers and a 329% increase in video views year over year. In the first quarter of 2024, the company’s website hit an all-time high number of users with just under 600,000 unique visits. She championed the internal concept of “all good ideas evolve”, began elevating all aspects of marketing at the organization and inspired a social and video digital-first strategy, culminating in the company’s 2023 success and its $8.3 billion in sales volume.
In just one year, Forrester has propelled the organization to achieve what takes others an entire career to accomplish. Her strategic vision in 2023 has redefined the company’s marketing, emphasizing leaning into the strong foundational equity of the Sotheby’s International Realty brand. Forrester’s foresight and adaptability have enabled the company to meet its audience where they are — online, in the most dynamic of marketplaces.
Forrester has been instrumental in pivoting Sotheby’s social media strategy, surpassing solely targeting luxury and niche audiences and fostering deeper engagement and a stronger connection to local and global communities. This move has improved social media presence and enhanced the brand’s resonance with its audience.
Under Forrester’s direction, the company has reallocated resources away from print and toward inbound marketing — increasing the effectiveness of its social channels. She has been the catalyst for creating captivating content, providing the company’s advisors with a rich array of digital assets, fortifying partnerships with social, digital, and video experts and refining SEO and SEM strategies.
Name:
Kathy Forrester
Title:
Chief Marketing Officer
Company Name:
Premier Sotheby's International Realty
