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2024 Marketing Leader: Preeti Agarwal

Preeti Agarwal

Preeti Agarwal, the vice president of marketing and advertising at Sun West Mortgage Company, is a true powerhouse. She not only heads the marketing division for Sun West and its affiliates, but she also manages a million-dollar property management company with over 200 rental units, is a board member of companies in India with more than 1,000 employees, and has co-launched Celligence and its AI tool, Angel Ai.

In an industry as vital and complex as housing and mortgage financial services, Agarwal champions empathetic marketing through customer-focused, data-driven initiatives. She has, over the last 12 months, driven the development of the customer-facing personal assistant Angel Ai which is taking the mortgage industry by storm. She has been instrumental in spearheading groundbreaking marketing initiatives and her leadership has significantly boosted brand visibility and engagement — resulting in a notable increase in lead generation and partnerships over the past year.  

Over the past year, Sun West and Angel Ai have been featured in multiple prestigious publications such as HousingWire, Inc. Magazine, Forbes, Fortune, National Mortgage Professional, Inman, and Fox News. Agarwal has celebrated the feminine embodiment of Angel Ai and amplified the strength and intelligence embodied by women within the organization as well as extending to all team members from diverse backgrounds — underscoring their pivotal roles in driving innovation and operational excellence. She is a source of inspiration, a muse and a fearless leader for marketing excellence.

Name:

Preeti Agarwal

Title:

Vice President, Marketing & Advertising

Company Name:

Sun West Mortgage Company

3d rendering of a row of luxury townhouses along a street

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