Sara Holtz was tapped as chief marketing officer of Optimal Blue in March 2024 to reinvigorate the brand with her leadership magic. With 20 years of mortgage marketing expertise under her belt, Holtz’s firm grasp of the mortgage lifecycle and competitive landscape has enabled her to gain buy-in on a refreshed brand narrative, value proposition and marketing strategy all within her first month at the organization. Chess pieces on the board, Holtz is on her way to leading the industry’s most used product pricing and capital markets platform through the next stage in its evolution.

Holtz was tapped as CMO to guide Optimal Blue’s stronger-than-ever reemergence as an independent company steadfastly committed to its customers’ success. Her leadership acumen and extensive mortgage marketing experience have enabled her to set a new marketing strategy and brand refresh in motion that articulates how Optimal Blue makes its customers stronger.

Holtz came in with a plan for leveraging Optimal Blue’s world-class team of communications and marketing professionals based on her two decades of experience in the mortgage industry. This plan was not “set in stone,” but rather provided latitude to accommodate the career goals and skill sets of team members. Senior management has wholeheartedly embraced Holtz’s strategy, enabling her to step in as a change agent to develop data-driven strategies and align cross-functional teams to help increase Optimal Blue’s market share and brand traction.

Name:

Sara Holtz

Title:

Chief Marketing Officer

Company Name:

Optimal Blue