Andria Thomas, chief product officer at FinLocker, has spearheaded the company’s transformation into a data-driven, product-centric organization, delivering innovative solutions that enhance financial literacy and homeownership readiness. Her leadership in leveraging data analytics has opened homeownership pathways for underserved and younger consumers, helping them improve credit and financial readiness. Under her guidance, FinLocker’s product enhancements have significantly impacted both consumers and mortgage professionals.
Thomas played a key role in creating a consumer-facing assessment using AI to analyze financial data and provide personalized mortgage readiness plans. She also redesigned the Affordability Calculator, integrating real-time interest rates to offer accurate payment estimates, keeping consumers informed of financial changes.
In 2024, she led the integration of Radian’s homegenius property search, allowing consumers to securely search for homes and link their financial data for personalized mortgage estimates. Additionally, her enhancements to FinLocker’s API with Total Expert improved loan officers’ ability to engage consumers with tailored, persona-based communications, resulting in high engagement rates.
Through innovations like the Admin Portal, which offers real-time insights into consumer progress, and the Readiness stars system, Thomas has strengthened loan officers’ ability to prioritize leads and provide customized guidance. She also improved collaboration between loan officers and real estate agents by allowing co-branded apps, helping professionals grow their pipelines. Thomas’ forward-thinking approach has set new standards in the housing industry by combining data and personalized technology to enhance consumer engagement and business performance.
Name:
Andria Thomas
Title:
Chief Product Officer
Company Name:
FinLocker
