Bernice Lim has a proven track record of leading and delivering on major strategic initiatives. Whether she’s driving platform integrations from two major acquisitions to create a cohesive consumer experience at Newrez, leading one of the most ambitious re-platforming efforts, or shaping strategies to improve the customer experience, her leadership shines. A strong advocate for meeting customers on their terms, Lim has been instrumental in digital enablement and drives initiatives including AI-powered conversational chat and IVR experiences.
Before joining Newrez, Lim leveraged her experience and expertise in the digital transformation of the originations experience at OnDeck, the nation’s leading digital small business lender, as a senior product manager. Since joining Newrez in 2022, Lim has helped champion a digital-first approach across the lending and servicing business, enhancing both the customer and employee experience. Her efforts span marketing and communications platforms, CRM strategy, and consumer-facing digital interfaces, while also improving the loan officer and broker experience.
With all product, design, and engineering personnel now aligned under Lim’s leadership, the digital vertical has embarked on an ambitious re-platforming, consolidating agent workflows and customer communications onto state-of-the-art marketing and agent platforms. Under her direction, Newrez’s sales and marketing teams have introduced personalized consumer experiences and fully integrated lifecycle management, driven by rich customer behavioral analytics. These insights fuel targeted recapture strategies, helping Newrez anticipating its customers’ needs and meeting them how they want to be met.
Name:
Bernice Lim
Title:
SVP, Product Management
Company Name:
Newrez
