Erik Wrobel is the head of product at Blend, where he helps build technology that delivers simple, frictionless, and personalized banking experiences. Wrobel consistently pushes the boundary of innovation, finding new and better ways to unlock more value for consumers and the financial institutions that serve them.
Over the past year, Wrobel has spearheaded several product enhancements that have further accelerated and streamlined the home lending process.
Among the newer experiences Wrobel helped build include a product focused on helping customers refinance in an automated, streamlined way; a real-time home equity product allowing borrowers to quickly tap into the equity in their homes; and new features to the platform leveraging recent advancements in AI.
Wrobel’s product experiences have delivered tangible impacts on customer experience and business performance metrics.
Financial firms using the full suite of Blend’s mortgage capabilities have reduced their cycle times by over five days on average, leading to a faster, more cost-effective origination. This includes a bank that not only reduced their mortgage and home equity cycle times by five days but also experienced a 53% year-over-year increase in digital home equity applications. Another customer reported a 20% increase in customer satisfaction scores in just two years, which they attributed to the simplicity, speed, and transparency of Blend products.
Name:
Erik Wrobel
Title:
Head of Product
Company Name:
Blend Labs
