Frank Nichols, chief technology officer at Shape Software, is a trailblazer in the housing technology space, combining deep technical expertise with innovative thinking to drive transformative solutions in the mortgage and real estate industries.
Nichols developed an AI-powered suite of tools that revolutionize the way mortgage professionals engage with leads and clients. He spearheaded the development of Shape’s AI Insights, which automates call scoring, provides real-time transcription and summaries, and delivers actionable insights — allowing sales teams to focus on what matters most: building relationships and closing deals. His innovative use of proprietary AI bots to evaluate customer interactions from different perspectives, combined with automated follow-up suggestions and performance analytics, has transformed Shape into an essential platform for those in the lending industry.
Nichols’ commitment to seamless technology integration has also resulted in Shape Software’s ability to streamline workflows, as demonstrated by the “Dial In” feature that automatically logs calls and meetings directly into the CRM from platforms like Zoom and Teams. His solutions not only boost efficiency but also ensure compliance and operational scalability for mortgage businesses of all sizes. With his dedication to delivering intelligent, data-driven technology, Nichols is pushing the boundaries of what’s possible in the housing technology space.
Nichols’ vision for being a true partner is holistic to customers’ needs. Knowing that 2025 is a big year of changes from the TCPA, he created a compliance capture screen for easy audits and automated opt-in logs for marketing initiatives. The screen includes fields from integrations with multiple lead providers and eases concerns for the burden for Shape users.
Name:
Frank Nichols
Title:
Chief Technology Officer
Company Name:
Shape Software
