A tech innovator, Joe Chen is guided by the motto, “Think with the most undisciplined, irreverent and original manner possible.” His dedication to innovation is what inspired him to develop AI-powered Lofty, an award-winning real estate technology platform built to address technology gaps in the market and to help agents work smarter, not harder. Fueled by an unwavering commitment to real estate professionals, Chen continues to evolve the Lofty platform to address the entire real estate process, helping agents, teams and brokerages increase productivity and drive business growth.
In 2016, Chen recognized that real estate technology was behind the times. Rudimentary and disjointed applications required agents to toggle between systems, impacting productivity and the bottom line, so Chen and his team built a fully integrated platform from the ground up. Today, Lofty is an award-winning, end-to-end platform, trusted by 50,000+ agents nationwide and credited as a lynchpin to increasing agent productivity, boosting conversion rates, and driving the bottom line.
Chen and his team expand the Lofty platform to address new challenges and regularly consider where Lofty can deliver solutions to drive meaningful change. Customers have come to rely on the speed of innovation at Lofty, as under his leadership, engineers provide new features and integrations monthly to address pressing issues and enhance the user experience.
Chen keeps the needs of agents at the forefront. Recognizing that agents perceive that the highest volume of quality leads came from social media but only 29% of brokerages provide tools to harness this lead source, he developed Social Studio to automate social media marketing through AI-powered content generation, post-creation and scheduling.
Name:
Joe Chen
Title:
Founder and CEO
Company Name:
Lofty
