Kimberly Hartsough, SVP of National Production Operations at PrimeLending, has been instrumental in positioning the company as a leader in the industry. Over her 12-year tenure, Hartsough has played a pivotal role in streamlining processes and integrating advanced technologies to modernize the mortgage experience.
Hartsough spearheaded PrimeLending’s collaboration with Fannie Mae on the enhanced Desktop Underwriter (DU) pilot, allowing the company to validate income, employment, and assets using a single source verification asset report. This innovation has saved deals and provided customers with more options while reducing loan processing times and increasing automated underwriting approvals. Building on this success, Hartsough launched Loan Lift, a program that recognizes responsible financial habits, helping homebuyers, including freelancers and gig workers, achieve homeownership.
Hartsough’s leadership also extends to AI innovation. Over the past two years, she has overseen the implementation of 15 AI tools, known as MoBots, that automate manual tasks and improve efficiency across PrimeLending’s operations. These MoBots perform crucial functions, such as re-verifying account information and validating processes, keeping loans moving forward without delays.
Hartsough’s forward-thinking approach and her ability to foster collaboration have been key to PrimeLending’s success in integrating cutting-edge technologies. As a sought-after advisor and one of only 10 lender representatives on Fannie Mae and Freddie Mac advisory committees, Hartsough continues to shape the future of mortgage lending.
Name:
Kimberly Hartsough
Title:
Senior Vice President
Company Name:
PrimeLending
