Lauren Wu spearheads product development for Opendoor’s digital seller experience. With over a decade of experience in product strategy, Wu is an agent of change who has transformed complex, outdated real estate processes into a seamless digital experience that sellers love.
Developing a product strategy amid the changing real estate landscape presents unique challenges. Wu’s innovative work in developing products and services has been pivotal in advancing Opendoor’s mission to transform the U.S. real estate industry.
In December 2023, Wu’s team launched a multiproduct selling experience for homeowners. Backed by more than 500 hours of customer research, the Opendoor platform provides a personalized selling journey with more ways to sell. Customers can sell directly to Opendoor for an all-cash sale, closing in as little as two weeks — eliminating the stress of listing, staging and prepping for showings. Alternatively, sellers can work with a local Opendoor partner agent to list their home on the MLS while also having Opendoor’s cash offer as a backstop they can accept anytime within 30 days. Whether customers prefer to explore the open market for additional offers or sell on their own timeline without the hassle of showings, there’s a solution that suits their needs — all backed by the certainty of an Opendoor cash offer.
She has also redesigned the seller journey with features like self-serve virtual assessment, leveraging technology to give customers more convenience and simplicity. This feature allows customers to show their home to Opendoor on their timeline and at the touch of a button.
Name:
Lauren Wu
Title:
Head of List
Company Name:
Opendoor
