Jay Promisco is a visionary leader and innovator who has driven remarkable growth and technological advancements at Sierra Pacific Mortgage. His strategic vision and dynamic leadership have significantly expanded the company’s market presence and navigated it to profitability in challenging times.

Throughout his career, Promisco has demonstrated an unwavering commitment to professional excellence and leadership. His instincts and guidance are invaluable to Sierra Pacific Mortgage. Earlier this year, in recognition of his profound impact on the organization, he was promoted to president, solidifying his role as a pivotal leader driving continued success.

In the past year, Promisco has continued to strengthen Sierra Pacific Mortgage’s market position and operational efficiency. By spearheading strategic initiatives, including restructuring fulfillment centers and deploying AI solutions, he has helped his team successfully navigate the complex economic landscape of 2022-23. His leadership and strategic vision have driven remarkable growth: TPO volume has doubled and non-delegated correspondent production has increased by 200%. 

He also championed the deployment of Hey Sierra, a cutting-edge AI tool designed to fill the gaps in the mortgage industry by giving tech-savvy newcomers and seasoned professionals an equal opportunity to work smarter, not harder. This innovative feature within ExpressLoan (a proprietary loan origination system) efficiently searches through product guidelines and provides essential information that enables loan officers and mortgage brokers to enhance the speed and accuracy of loan qualifications. The implementation of Hey Sierra has not only boosted operational efficiency but also set a new industry standard, which perfectly showcases Promisco’s commitment to both innovation and excellence.

Under his guidance, the company is poised to continually exemplify remarkable growth and innovation in the mortgage industry.

What’s the best piece of advice you’ve ever received?

The amount of effort you put in directly correlates with your results. There is no such thing as overnight success in this business.

Name:

Jay Promisco

Title:

President

Company Name:

Sierra Pacific Mortgage