CEO Kal Elsayed played a pivotal leadership role in the initiative that has allowed customers to enjoy a range of services without additional fees. Elsayed made the decisive choice to commit $3 million upfront to this project, which avoided the need for a vendor and the associated charges per contract and file that would have increased costs for clientele. Under Elsayed’s direction, Guidance Residential strategically invested in absorbing these costs early on, showcasing his foresight and leadership. This decision not only eliminated per-customer fees but also ensured significant long-term savings for its customers.
As a leader, Elsayed embodies the principle that, like in football, blocking and tackling might be boring but consistently wins games. With that in mind, Guidance Residential has invested heavily in technology, developing its proprietary in-house point-of-sale platform, which also serves as a sales CRM and an Operations Pipeline Management system. This platform includes a customer real-time dashboard, enhancing the borrower’s experience.
By completely revising the customer journey and launching a realty company, Elsayed ensured a complete and delightful customer experience. This strategic approach of leveraging in-house technology and overhauling the customer journey has dramatically reduced the company’s costs and improved its gain on sale. Additionally, the company’s overall portfolio delinquency is an impressive 0.75% compared to the MBA’s 3% overall. Elsayed’s leadership has been instrumental in achieving these remarkable results.
What is one habit you swear by?
Playing chess daily!
Name:
Kal Elsayed
Title:
President and CEO
Company Name:
Guidance Residential, LLC
