Executive vice president of National Operations at PrimeLending, Kristi Harris’ leadership and innovative spirit have profoundly impacted both the company and the mortgage industry as a whole. Her rare combination of heart, drive, experience and expertise, along with an unwavering commitment to excellence, sets her apart as a true difference-maker. Harris is the heart and soul of PrimeLending, embodying a people-first culture where serving customers and each other is paramount. She tirelessly seeks ways to say “yes,” whether developing new products, collaborating with investors and partners, creating more efficient processes, or challenging the status quo. Her focus on continuous improvement is a key reason PrimeLending remained an elite retail lender for more than three decades.

Under Harris’ leadership, the Operations team has blazed new trails in harnessing technology to create a more efficient and cost-effective lending process. By integrating third-party systems and leveraging artificial intelligence, Harris and her team have streamlined the loan origination process, from application to post-closing. Over the past few years, PrimeLending has become more agile and efficient, consistently delivering an improved customer experience.

Harris has been instrumental in transforming the mortgage origination process from a paper-based, labor-intensive endeavor to an automated, streamlined, and digital experience. By implementing industry-leading technologies such as Blue Sage for loan origination, PointServ for digital documentation, and D1CEdge for data verification, Harris’ team has significantly improved efficiency and reduced friction in the mortgage journey.

Harris’ vision and leadership have been pivotal during the industry’s challenging times. Amid the dramatic fluctuations in the housing and mortgage markets, including the significant loan origination spike in 2020-2021 and the subsequent market downturn in 2022, her team demonstrated remarkable agility and resilience. They not only weathered the storm but emerged stronger, ready to seize new opportunities.

What is one habit you swear by?

Smile — it helps you stay positive.

Name:

Kristi Harris

Title:

EVP, National Operations

Company Name:

PrimeLending