As president of MyHome, the technology and marketing subsidiary of Williston Financial Group (WFG), Marty Frame plays a key leadership role in achieving WFG’s cornerstones: “Take time and cost out of the real estate transaction” and “Reimagine the customer experience.” He is responsible for the technology vision and programs that streamline the transaction, increase transparency, deepen consumer engagement, reduce closing times and costs, and improve the real estate experience for everyone involved. Frame’s long experience and leadership have been instrumental in enhancing overall productivity and service levels for the company, including, in the past year, successfully integrating the introduction of AI to significantly speed the company’s production process, accelerating adoption of eclosing solutions, shifting the company’s IT focus to the cloud, improving security against rising cyberthreats, and driving strategic acquisitions, including Volly, a marketing intelligence company that serves many major lenders.
Frame has a long history of technology leadership in the real estate, mortgage, and settlement services industries. Prior to joining MyHome (Formerly WEST) in 2018, he was president of Realtors Property Resource (RPR), a subsidiary of the National Association of REALTORS. Before RPR, he led Cyberhomes, a subsidiary of Fidelity National Financial and Lender Processing Services, and was the CTO of REALTOR.com, a subsidiary of Move, Inc., where he led the early development of the industry’s first consumer real estate research portal, Realtor.com.
Over the last year, Frame has spearheaded the transition of WFG’s IT infrastructure to the cloud and implemented a number of strategic initiatives to further automate and improve the title and settlement processes. Key achievements over the last year include the successful deployment of AI technology within the company’s title and escrow operations; expanding DecisionPoint, WFG’s award-winning instant title technology; and driving the continued adoption of e-closings on behalf of WFG’s clients and their customers.
Frame also actively participates in several industry trade organizations, sharing his experience and energy to improve the housing industry for everyone.
What is one habit you swear by?
Show up on time and to be as prepared as possible. A seemingly obvious yet powerful practice that underscores my attempt to take a disciplined approach to leadership.
Name:
Marty Frame
Title:
President
Company Name:
MyHome, a Williston Financial Group Company
