Guided by a belief that technology has the power to simplify the process of buying and selling homes and agents are central to the equation, Tamir Poleg is revolutionizing the real estate industry. Under Poleg’s leadership, Real has evolved from a fledgling startup to the fastest-growing, publicly traded brokerage in the world. With a proprietary AI-powered transaction management platform that allows Real to scale quickly and cost-effectively, and a culture that promotes “we” over “me,” Poleg is committed to pushing the boundaries to develop industry-first initiatives that support the company’s commitment to improve its agents’ lives while creating a seamless end-to-end experience for consumers.
Poleg’s integrity and humility are a huge part of what draws agents to Real and empowers them to trust Real with their financial futures. While many organizations tout their values, Poleg embodies the Real ethos: Work Hard. Be Kind.
With home sales at their lowest levels in more than a decade, much of Real’s growth over the past 12 months can be attributed to its ability to attract new agents to the platform. In 2023, Real was the only publicly traded brokerage to see growth across the board (revenue, transaction count and adjusted EBITDA). This continued in 2024, with earnings growth in Q1 (the most recent reporting period) and adding approximately 1,000 agents monthly during the first six months of the year. In conjunction with the company’s 10th anniversary, Real announced it surpassed the 20,000-agent mark in early July.
Poleg has championed initiatives to expand healthcare benefits, help agents manage their finances, and generate additional earnings potential and long-term wealth. In addition, Real continues to lead the way in innovation, leveraging its proprietary transaction management platform and generative AI to allow agents to work smarter and faster and incorporate its mortgage business into a consumer-facing app to speed the transaction process.
What’s the best piece of advice you’ve ever received?
Keep the company alive no matter what.
Name:
Tamir Poleg
Title:
Founder and CEO
Company Name:
The Real Brokerage
