If you’re looking to find the next disruptor in real estate and mortgage lending, look no further than Charles Williams. Williams launched Percy.ai 12 years ago with the goal to leverage a massive, untapped asset that could help agents and loan officers build their business: consumer behavioral data. Now, with a number of critical partnerships underway and a seasoned proptech exec spearheading its machine learning strategies, Percy.ai is using intellectual and predictive data to help hundreds of thousands of real estate and mortgage professionals generate more seller leads, listings and profit.
An engineer by training whose family worked in real estate, Williams observed a gap in the system where he could apply his skills to make a difference. He saw an opportunity to create something that could effectuate meaningful change in an industry he knew well, and he went for it, building Percy.ai from the ground up with a focus on innovation and collaboration.
Williams created a data intelligence company that helps real estate agents and mortgage loan officers elevate their business with advanced lead generation methods. Using proprietary machine learning to deliver real-time, pre-mover data intelligence on consumer behavior and home buying intent, Percy aggregates this data to power actionable insights and intelligent marketing tools.
Williams believes in the power of collaboration, and he brings this mentality to everything he does at Percy.ai. He empowers every team member to share their ideas and perspectives, knowing that real innovation happens when everyone brings their talent to the table. Williams made a major investment in his team, bringing on veteran proptech executive Lisa Larson to spearhead the development of Percy’s AI and machine learning strategies and manage the advancement of its business and product initiatives. For Williams, success means working with and learning from the people around you, and never settling, but instead always striving for new ways to improve and grow.
What’s the best piece of advice you’ve ever received?
“Persistence pays off” is something I heard at a young age, and time and again this old adage proved to be true.
Name:
Charles Williams
Title:
Founder and CEO
Company Name:
Percy.ai
